Foundri
Case Study
Foundri - a smart dealer to dealer inventory tool helping move stale stock and expand available inventory from independent dealerships.
Technologies Used
Project Overview
Project Overview
Foundri, a forward-thinking automotive technology company, sought to revolutionize the way dealerships manage and move aging inventory. Their vision was to create a seamless dealer-to-dealer platform that facilitates the redistribution of 30–90-day stale inventory, effectively transforming unsold vehicles into sales opportunities across a trusted network. To bring this vision to life, Foundri partnered with WebArtDesign to develop a custom application that not only connects multiple dealerships but also integrates a dealer-to-customer platform, providing real-time inventory access and enhancing sales capabilities.
Problem Statement
Dealers lose money every day a vehicle goes unsold. Once a unit hits the 30-day mark it starts eroding margin; after 90 days it’s often wholesaled at a loss. The lack of an efficient, secure, and user-friendly platform for inter-dealership inventory exchange meant that many dealerships were missing out on opportunities to optimize their stock levels and meet customer demands promptly. Meanwhile, potential retail buyers can’t see beyond a single dealership’s limited stock, leading to missed sales and poor customer experience. Dealers needed a faster, low-friction way to redistribute aging units and expose them to retail shoppers without the cost of carrying more inventory.
Solutions
To address these challenges, WebArtDesign developed a comprehensive, custom-built application tailored to Foundri’s innovative approach. The solution includes:
- Dealer-to-Dealer Platform: A secure, encrypted system that allows dealerships to list and access aging inventory across a network of vetted partners, facilitating efficient redistribution and reducing holding times.
- Dealer-to-Customer Interface: An integrated platform enabling dealerships to showcase available inventory directly to customers, enhancing visibility and expanding market reach.
- Intelligent Search Functionality: Advanced search features that allow users to find vehicles matching specific criteria, streamlining the sales process and improving customer satisfaction.
- Mobile Accessibility: A responsive design ensuring that sales teams can access and manage inventory on-the-go via mobile devices, increasing flexibility and responsiveness.
User Centered Design Process
User-Centered (UCD) is A User Interface Design Process That Focuses On Usability Goals User Characteristics, Environment, Tasks, And Workflow In The Design of an interface.
Wireframes
A wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages. It is a critical part of the interaction design process.
Visual Design
Visual design aims to improve a designs/product’s aesthetic appeal and usability with suitable images, typography, space, layout and color.
Style Guide
A style guide is a document that details a company’s set of standards for writing, editing, Formatting, and Designing Documents
The Style Guide Was choosen to keep the look and feel of the app organizes.
The main focus is to make the app accesible, so the design is very minimalistic.
Montserrat Poppins
Font size
Line Height
Colours
Primary
R 96 G 165 B 250
C 62 M 34 Y 0 K 2
R 248 G 113 B 113
C 0 M 54 Y 54 K 3
Text & Background
R 111 G 86 B 170
C 62 M 34 Y 0 K 2
R 134 G 134 B 134
C 62 M 34 Y 0 K 2
R 238 G 238 B 238
C 62 M 34 Y 0 K 2